Kimberly deCastro of Wildflower International, Ltd., has been at the helm of the Santa Fe-based company for nearly 30 years. As the founder and CEO, Kimberly deCastro actively promotes the importance of the contributions of colleagues and clients and ensures that gratitude is a foundation of Wildflower International’s company culture.
Practicing gratitude in the workplace has been shown to boost morale, increase cooperation, and make employees feel fulfilled in their work. Gratitude initiatives can take many forms, but the most effective programs integrate giving thanks and giving back.
In-company gratitude traditions should start with upper management. This sets the tone for employees and encourages them to recognize the importance of being thankful and paying it forward.
Some companies publish personalized thank-you notes for employees or offer paid time off for volunteering. Likewise, many companies launch incentive programs that reward employees and customers for their acts of kindness.
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